BOTSWANA INNOVATION HUB (BIH) SOCIAL MEDIA MANAGEMENT
Botswana Innovation Hub – BIH, is a national innovation agency for Botswana which plays a key role in building a vibrant innovation ecosystem. Botswana Innovation Hub (BIH) invites expressions of interest for management and maintenance services for the BIH social media pages from registered relevant companies. The services should also include strategic consultation, conceptualization, content creation, planning and collaboration with key members within the organization and externally.
SCOPE OF WORK
The scope of work for the assignment shall include one or more of but not limited to, the following:
Proactively create editorial content (stories, photos, advocacy images, contest, campaigns, audio, video, infographics, etc.) in collaboration with the Botswana Innovation Hub team and adapt for media pitching, web and social media, posting daily/weekly to respective channels.
• Develop and implement a digital marketing strategy
• Maintain a social media content calendar and content plans of all upcoming coverage schedules according to the calendar of events both internally, nationally and internationally.
• Actively engage with online audiences through social media channels to ensure timely responses to messages and comments
• Monitoring, evaluation and provision of monthly report/analytics
• Boosting of select posts across the various platform’s
• Provision of live feeds
• Concept creation and design for the various platforms
• Conceptualization and execution of specific social/digital media campaigns
• Photography services (as and when required for Botswana Innovation Hub Identified events)
• Ensure quality and consistent information sharing across all Botswana Innovation Hub Social Media Platforms
• Assign resources required to keep the content of the Botswana Innovation Hub social media platforms accurate and up-to-date.
• Compliance to international standards in relation to social media platforms etiquette.
• Travel as and when required, travel will be covered at the standard prevailing rates for Botswana Innovation Hub
• Search engine optimization
• Provide monthly digital marketing reports
• Attend weekly status meetings
Download Full Details of Expression of Interest Below: