Partnerships

Partnerships have always been a critical strategy for businesses looking to grow in unfamiliar markets, tap new customer segments, or sell additional products or services. In today’s hypercompetitive, hyper-connected marketplace, partnerships have taken on even greater strategic importance and complexity. Both business-to-consumer and business-to-business companies are in an arms race to develop innovative user experiences, expand distribution, and capture new sources. Leaders are discovering that their future depends not just on what their own companies can do, but on the capabilities, functions, channels, and insights they can tap by partnering with others.